ManyChat provides you with several powerful growth tools to help you increase the number of your subscribers. One of those growth tools is ref url. The advantage of ref url is that you can create a unique flow tailored to that url. The person who clicks the url do not have to come in through the front end of your bot before they are subscribed. So for example if you created a ref url for visitors to click to get a coupon, you can create a flow to guide the visitors to get that coupon. The visitor do not have to go through the welcome message. Check the YouTube video for illustration on how to set up a ref url.
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